"MD" The PITCH Campaign (TENSED...)

I can't help blogging, or no it will be incomplete... It's like addicted edi men! hahaha

Here am I...

Im so exhausted by this new campaign project now!

Serious shit this campaign is no joke, as our client is Mutiara Damansara. U noe, The curve, Ikano and Cineleisure will be united and stuff..

WORST part of all is a PITCH!

Meaning for this campaign its gonna be a competition by 5 other agency as well fighting for the Mutiara Damansara Account. So u can imagine how much amount of workload and tensed there is!


Task...

Well the task at hand is to position Mutiara Damansara a.k.a "MD" as communities meeting place with the 3 entities namely The Curve, Cineleisure & Ikano. While the 3 entities will still continue with their individual ads, the purpose of this to find a common look, feel & messaging when this 3 entities combined in a normal promotion e.g Malaysia Mega Sale. Long term objectives is to create a positioning that encompasses the idea of Mutiara Damansara.

The Objective of this is to Launch "MD" as a number "1 Brand Destination" consisting of 3 entities:-

# The Curve ( fashion & food)
# Cineleisure (entertainment & youth park)
# IKANO Power Centre ( home furnishing & family)

and also to position "MD" as a destination where you are able to find everything that you need without traveling too far away from home. Basically is a township by it's own, from F&B, fashion, entertainment, bookstore/shop, park, home furnishing.

basically what we have to deliver 6 campaign for next year which include the teaser& launch, family treasure hunt, merdeka, hari raya, Christmas and New year. So you noe what I mean... it's hell lot of work there to come up within a week! its because we are assigned to come up with:-

* Launch Concept & Message
* Print Ad
* Radio
* Outdoor Billboard
* BTL: Bunting, Outdoor Banner, Poster, Carpark Boomgate, Outdoor road directional,
Signage, Mall directory leaflet, Mail directory signage standee.
* DM (Booklet/mailer)
* Launch event- concept / gambit


How the HELL are we gonna do this in Limited time!!!


IT'S RIDICULOUS!


What to do? have to do rite! theres no way escaping from this. Well I must say, it will be a good opportunity for me, I'm innit, and learning many things in the advertising life! Just need to drive myself a high motivation to do this..
Anyways what the heck! I'm only here for 8 days more... then Hoooorayyyyy....
Can't wait!!!




^JtV^